Justin AhrensWhat is ADA Compliance? A Primer for Creating an Accessible WebsiteIf you’re asking yourself, ‘What’s ADA compliance?’, you’re not alone. It’s an aspect often overlooked, yet carries significant importance…3 min read·Oct 18, 2023----
Justin AhrensWould You Date Your Brand?When we wake up in the morning and prepare to face the world, we often take a moment to evaluate our appearance. We want to feel confident…3 min read·Jun 26, 2023----
Justin AhrensBrand Building: How to Build a Brand that Matters in 8 StepsA Nielsen survey found that nearly 60% of buyers prefer to purchase new products from a brand they know. This indicates just how important…5 min read·Mar 15, 2022----
Justin AhrensWhat is Brand Marketing? How To Create a Brand Marketing StrategyThink of a popular sports brand… Some of the common names that spring to mind probably include Adidas, Nike, Under Armour, or, if you’re…5 min read·Feb 17, 2022----
Justin AhrensBuilding Brand Awareness: The Importance of Brand AwarenessWhat do Vaseline, Velcro, and Band-Aid have in common? Well, they are all brands that are often mistaken for products. Vaseline is a brand…4 min read·Jan 31, 2022----
Justin AhrensHow We Are Using Our Business as a Force For Good: Part 1At Rule29, we believe that part of making creative matter is actually living our values, working on constantly evolving, and being open…4 min read·Oct 21, 2021----
Justin AhrensBuilding an Authentic BrandYour role in building your business’s brand-whether in marketing, creative, strategy, or all three-will only be successful when your brand…3 min read·May 17, 2021----
Justin AhrensBe Half FullBusy or bad day? Like Grandpa said, your response is your responsibility. Your grandpa may not have said that, but it’s true. All too often…3 min read·Nov 16, 2020----
Justin AhrensProviding “Good” LeadershipAs a leader, you play a key role in shaping organizational ethics. You can create a climate that strengthens the relationships on which…3 min read·Oct 10, 2020----
Justin AhrensAre You a Good Virtual Leader?Recently I was on a bike ride, and it was a beautiful day. Slight wind, perfect temperature, just utterly peaceful. When I have rides like…5 min read·Aug 15, 2020----