At Rule29, we believe that part of making creative matter is actually living our values, working on constantly evolving, and being open daily to listen, learn, and shift where we need to be more authentic. It means living out the goodness we hope impacts the world we live in. This is one of the main reasons we became a certified B Corp. Another one is to have the infrastructure, oversight, standards, and resourcing from an organization that includes thousands of like-minded companies from around the world.