When we wake up in the morning and prepare to face the world, we often take a moment to evaluate our appearance. We want to feel confident and make a positive impression on others. We spend time choosing our outfits, styling our hair, and paying attention to the details. But…

A Nielsen survey found that nearly 60% of buyers prefer to purchase new products from a brand they know. This indicates just how important building a brand is — if customers don’t know about your brand, they aren’t likely to buy products or services from you. Preferably, they’d choose the…

Think of a popular sports brand… Some of the common names that spring to mind probably include Adidas, Nike, Under Armour, or, if you’re Queen Bey stans like us, Ivy Park. Now ask yourself why these answers come up from people across the world? If you’re thinking it’s because of…

What do Vaseline, Velcro, and Band-Aid have in common? Well, they are all brands that are often mistaken for products. Vaseline is a brand that produces petroleum jelly-based products, but how often do you hear someone asking for petroleum jelly? This is the result of effective brand awareness. Here is…

At Rule29, we believe that part of making creative matter is actually living our values, working on constantly evolving, and being open daily to listen, learn, and shift where we need to be more authentic. It means living out the goodness we hope impacts the world we live in. This is one of the main reasons we became a certified B Corp. Another one is to have the infrastructure, oversight, standards, and resourcing from an organization that includes thousands of like-minded companies from around the world.

Your role in building your business’s brand-whether in marketing, creative, strategy, or all three-will only be successful when your brand delivers on its promise. I’m going to assume that you know who you are. You know your name, your close friends, where you live, where you like to shop, your…

Busy or bad day? Like Grandpa said, your response is your responsibility. Your grandpa may not have said that, but it’s true. All too often we get going so fast that we lose the ability to see past ourselves. This often leads to us being a bit short, forgetful, or…

As a leader, you play a key role in shaping organizational ethics. You can create a climate that strengthens the relationships on which your company’s reputation and success depends. This is just as important as focusing on profitability, innovation, and competition. As leaders we have many pressures and challenges to…

Recently I was on a bike ride, and it was a beautiful day. Slight wind, perfect temperature, just utterly peaceful. When I have rides like that, I tend to get in tune with my whole body and have a sense of spiritual relaxation. I love it when that happens because…